Brass Creek LLC was formally founded in 2016 by Aaron Westfall and Erin Hall-Westfall on a fundamental belief: transformative opportunities are rarely limited by the absence of ideas. More often, progress stalls because the necessary expertise, relationships, resources, and institutional commitment have not yet been brought together.
The project based consultancy helps close gaps working across philanthropy, capital markets, research, innovation, and organizational and institutional strategy. Brass Creek develops the connections and strategies required to move complex initiatives from compelling possibility to sustained commitment ultimately delivering impact.
Aaron Westfall has more than 25 years experience advising presidents, CEOs, boards, researchers, philanthropists, and institutional leaders around the world. His career has centered on consequential ambitions, from global scientific campaigns, venture philanthropy programs and interdisciplinary research initiatives to landmark investments in education and human potential.
Aaron brings an unusual ability to see how distinct interests can converge around a larger purpose. He understands how institutions make decisions, how influential relationships develop, and how visionary ideas earn the confidence and resources necessary to advance. Through Brass Creek, he applies that perspective to leaders and organizations prepared to pursue opportunities beyond the reach of conventional models.
Professional Highlights:
Directed strategic development supporting more than $10 billion in comprehensive fundraising campaigns
Co-launched the Weizmann Institute’s $2.25 billion Empower Tomorrow campaign
Advanced the University of Cambridge’s £2.1 billion Dear World campaign to completion
Launched University of Michigan $1 billion Student Support Campaign and Cambridge University £500 million student support initiative.
Designed interdisciplinary strategies for the University of Michigan’s $5 billion campaign
Led principal gift strategies resulting in multiple commitments exceeding $10 million at multiple institutions
University of Michigan
Cambridge University
American Committee for the Weizmann Institute of Science
Work Experience:
Brass Creek LLC
Northwestern University
University of Florida Foundation
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